Why the Maasai Wear Red: The Cultural Significance of Colour
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The Maasai people of Kenya and Tanzania are instantly recognisable by their bold red shukas (blankets) and intricate beadwork. But why do the Maasai wear red? The answer lies deep in Maasai cultural philosophy.
Red: The Colour of Courage
For the Maasai, red is the colour of courage, strength, and unity. It is also believed to ward off lions, the most dangerous predator in the Maasai homeland. When a Maasai warrior wears red, he is signalling his courage and his readiness to protect his community.
The Maasai Shuka
The Maasai shuka is a large rectangular piece of cloth, typically in red with black and blue stripes. It is worn draped over the body and is one of the most iconic garments in African fashion. The shuka has inspired fashion designers around the world, from Alexander McQueen to Vivienne Westwood.
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About the Author
Isaac Prempeh is the founder of Afropop Socks, a British-Ghanaian designer and entrepreneur based in London. He founded Afropop Socks in 2019 to celebrate authentic African cultural heritage through bold wearable design. Afropop Socks is now stocked at the Smithsonian NMAAHC, Tate Modern, V&A Museum, Natural History Museum, Barbican Centre, Selfridges, and MoMA New York.